About Us

Since we opened our doors in the mall at Towers Shopping Center in 1991, our goal has been to offer Roanoke a restaurant that emphasized unique dishes made with whole foods and original recipes. More importantly, we wanted to be responsible for everything the restaurant made – from salad dressings and soups to breads and desserts.

In 1996, we opened the original “Wildflour Market & Bakery” on 4th Street, in the heart of the Old Southwest Historic District. Our building was built as a grocery store in 1946 by a military veteran – that’s why it looks like a Quonset hut! At one time it was the biggest supermarket in the City of Roanoke. The construction that turned the old 6,000-square-foot building into our restaurant took a year.

We sold the Towers Wildflour Café name and menu to Jeff and Teal Batson in 2003. And, since 2004, we’ve operated exclusively from this neighborhood location.

The goal of the Wildflour is to prepare fresh and delicious food made from our own recipes and to serve you with friendly, courteous, and attentive service in a clean, comfortable environment.

In 1996, the original “Wildflour Market & Bakery” opened on 4th Street, in the heart of the Old Southwest Historic District. By 2004 the other locations had been sold, and since that time, the Wildflour has operated exclusively from this neighborhood location.

I would like to thank all of our loyal and supportive customers in this beautiful Roanoke Valley, who have helped us operate our business for more than 23 years. It has been a wonderful adventure and the Wildflour team looks forward to continuing to be a part of the Roanoke restaurant and bakery community.

Thank you!

— Evie Robison